Well, I suppose that there are many ways to answer this question and it
depends on who you ask. Here’s my story...As you now know, I started
Blair’s back in 1989 with $550 in bartending tips. Death Sauce itself
was born out of a need to get people to go home from the bar at the
2am closing time. I dared them all to try my “Wings of Death,” allowing
anyone who survived to stay as long as they wanted (3am, 4am, 5am,
perhaps???). I loved watching someone light up like a candle and then
come running back for more. Soon, the rumors spread and people were
asking to take home the hot stuff. Back then, I made everything myself.
Made my own labels, cooked up my own sauce, and bottled it all with
my own two hands. As Death Sauce began to take off, I wanted to do
something even more special for my new chilihead fans. I couldn’t do
a lot because I just couldn’t afford anything fancy. So, I chose to make
a small number (less than 100) “Special Bottles at a time. I signed um
and wrote “FEEL ALIVE” on them... I traveled to food shows to sell them
(for gas money!) and for the thrill of watching people enjoy their very
own bottle of Fury...Twenty years later, I still passionately make every
single Reserve myself! My reward is simply the privilege of sharing my
incredible passion and letting the crazy ideas in my head come to life in
a Reserve Bottle. Today, Reserves are found in the homes of the world’s
most discerning Chiliheads. What I once sold for $25 a bottle have now
been resold by others for well over $10,000 a bottle. To my ChiliPals who
share my passion in enjoying these Uber Collectible bottles as much as I
enjoy making them, ALL I can say is Thank you and Feel Alive!!!
; "Blairs 3am Reserve")